I’m a writer, editor, researcher, and news product manager. I write and ghostwrite essays, lead news teams, optimize the heck out of tech-heavy editorial production processes, and build digital content products and experiences. I code here and there, obsess about UX, throw random apps on my Macbook Air to see what happens, and wonder how mediums define storytelling quality and human meaning. I launched what must have been one of the world’s first podcasts waaaay back in 2006. I made videos for The New York Times (and covered breaking news). Explore my past jobs below or tour my work: LLMs (AI), journalism, copywriting, apps, UX projects, how-to guides, videos, and books.
Jump to an Experience
- Editorial Consultant and Independent Author | Self-Employed
- Editorial Strategist / Senior Manager, Brand Communications | Meati Foods
- Deputy Editor, Digital | Stanford Social Innovation Review
- Media Director | Stanford SPARQ
- Editorial Consultant | Self-Employed
- Founding Editor-in-Chief | The China Project
- Web Producer | SFARI and Spectrum Autism Research News
- Staff Editor / Web Producer | The New York Times
- Web Director / Videographer / Reporter | The Albuquerque Tribune
- Education and Training
- Skills
- Honors and Awards
- Volunteering
Editorial Consultant and Independent Author | Self-Employed
10/2024 – Present, Remote
- Research, conceptualize, write, and edit brand identity guidelines, competitor analyses, communication strategies, op-eds, essays, copy, and executive messaging for start-ups and nonprofits. Examples:
- Crafted foundational narratives, brand storytelling strategies, and communication materials for Reshape Biotech, kioga, one.bio, PeopleScience, InventWood, and Argo.
- Wrote an op-ed for Surgo Health based on their innovative research on the youth mental health crisis.
- Worked with executives at Global Development Incubator to conceptualize and structure essays and op-eds.
- Optimize, execute, and evolve digital production for media outlets such as Stanford Social Innovation Review (where I previously served as deputy editor, digital).
- Feeling my way through politics, technology, media, capitalism, environmentalism, and storytelling at spirited.substack.com.
Editorial Strategist / Senior Manager, Brand Communications | Meati Foods
1/2022 – 3/2024, Remote (meati.com)
- Conceptualized, wrote, and edited emails, op-eds, blog posts, and LinkedIn updates for executives. Some examples:
- Op-eds for the CEO.
- LinkedIn posts for executives.
- Newsletters: work.hellotumo.com/newsletters.
- Conceptualized, wrote, edited, and approved copy for packaging, blog, website, ads, and social media.
- See a collection of that work at work.hellotumo.com/meaticopy.
- Created and maintained internal style manual to simplify and enforce legal and brand guidelines.
- Analyzed business opportunities and decisions to assess their brand impact.
- Developed and managed company-wide internal communication tools, procedures, and news experiences.
- Helped the marketing team achieve 25% aided awareness and 90% purchase intent.
Deputy Editor, Digital | Stanford Social Innovation Review
9/2018 – 7/2021, Remote (ssir.org)
- Built an editorial planning calendar and project management system to handle roughly 750 annual submissions.
- Oversaw, executed, and evolved digital editorial strategy, production, and analytics.
- Led a team of three people and managed the development of the publication’s digital products.
- Implemented SEO tools and practices, boosting search visibility.
- Coded JavaScript bookmarklets, speeding up production tasks.
- Found and implemented tools to automate print-to-website production tasks.
- Improved presentation of the homepage, articles, and section fronts.
- Sourced and implemented podcast production tools and presentation templates.
- Redesigned the newsletter, boosting open and click-through rates while simplifying production. Explore: work.hellotumo.com/newsletters.
- Wrote procedure manuals for all digital production tasks.
- Technical and editorial co-producer for SSIR’s first editorial podcast series, Uncharted Ground, establishing workflows, standards, CMS components, and success metrics.
Media Director | Stanford SPARQ
9/2017 – 9/2018, Stanford, CA (sparq.stanford.edu)
Editorial Consultant | Self-Employed
11/2016 – 9/2017, Remote
- Writing, editing, and research for nonprofit and journalism organizations.
Founding Editor-in-Chief | The China Project
10/2015 – 10/2016, NYC (thechinaproject.com)
- Oversaw news strategy and built a team of five editors.
- Grew the audience from zero to 10k+ across channels.
Web Producer | SFARI and Spectrum Autism Research News
10/2012 – 9/2015, NYC (sfari.org, spectrumnews.org)
- Produced interactive data visualizations and managed development of digital products. An example: Adults with autism are at risk for host of health problems.
Staff Editor / Web Producer | The New York Times
1/2008 – 6/2012, NYC, Hong Kong (nytimes.com)
- Reported and wrote breaking news (nytimes.com/by/m-amedeo-tumolillo).
- Proofread news articles and multimedia features, helped launch a global opinion section and blog (Latitude), and digitally produced various verticals, including the global home page.
- Reported and analyzed CMS bugs in collaboration with the development team.
Web Director / Videographer / Reporter | The Albuquerque Tribune
11/2004 – 1/2008, Albuquerque, NM (Wayback Machine Archive)
- Launched a podcast on weekend entertainment (Go Do It!) while producing numerous other podcasts by the staff (and training journalists on the technologies).
- Established and ran video operations, TribVid.
- Reported and wrote hundreds of news articles. Examples: work.hellotumo.com/articles.
- Oversaw development and maintenance of the newspaper’s website.
- Managed a team of two people.
Education and Training
- Master of Science in Journalism/New Media, Northwestern University Medill School of Journalism (Sept. 24, 2003 – Aug. 27, 2004)
- Bachelor of Arts in English/Creative Writing, University of Oklahoma (1998)
- Digital Asset Management (edX, audited 2026)
- AI Tools for Research (Online News Association, 2024)
- Product Strategies for Journalism (Knight Center for Journalism, 2021)
- UX: Google (2021), LinkedIn Learning (2020), and Nielsen Norman Group (2014)
- Front-End Web Development (General Assembly, 2013)
Skills
- Journalism: Editing, Reporting, Writing, Interviewing, Copyediting, Fact-checking, News Triage
- Content Management Systems (CMS): WordPress, Drupal, ExpressionEngine, Plone, Geeklog, Scoop (NYT)
- Product and Project Management: Asana, Notion, ClickUp, Zenkit, Basecamp, Airtable, Google Sheets, Smartsheet
- UX and design: Figma, Miro, Sketch, Canva, Illustrator
- Coding:
- Intermediate: HTML, CSS, JavaScript
- Basic (can make sense of the patterns but need to research every coding step): Python, MySQL, Swift
- Analytics: Google, Matomo, Umami, Clicky, Simple, Plausible
- Content discoverability: SEO (search engine optimization) and GEO (generative engine optimization)
- Multimedia editing: Image (Photoshop, Pixelmator), Video (Premiere, Final Cut, iMovie), and Audio (Audacity)
- Social media: LinkedIn, Facebook, Instagram, Bluesky, X
- AI: Prompt design, research, and app creation with Claude, ChatGPT, and Gemini.
Honors and Awards
- Always Happy, Never Satisfied Value Award | Meati Foods | Recognizes employees for a commitment to ego-free excellence, cheerful collaboration, and team-driven success (2023)
- Webby Award | spectrumnews.org (2016)
- The Webby Awards, New Media Institute, Interactive Media Council recognition for sfari.org. (2013-2014)
- President’s Club | E.W. Scripps (The Albuquerque Tribune owner) | Recognizes outstanding contributions (2006)
- Associated Press Managing Editors Awards | 3rd Place in Business Writing for The little things (2006)
- Best Detective Film for “In Linda’s Heels” | 48 Hour Film Project (2006)
- Unsung Hero Award | The Albuquerque Tribune | Recognizes an Albuquerque Tribune employee working above and beyond the job’s requirements (2005)
- Harrington Award in New Media | Northwestern University Medill School of Journalism’s highest graduate student award. Based on journalistic promise and high scholastic achievement, it is awarded to an outstanding graduate student (or students) selected by the faculty in each major area of specialization. (2005)
- Kappa Tau Alpha Journalism Honor Society | Membership reserved for students in the top 10 percent of their graduating class in journalism and advertising programs across the country (2005)
- Duke City Shootout screenplay competition finalist (2005)
- Knight-Batten Awards for Innovations in Journalism | Notable Entry for GoSkokie.com. Read the grad school team report on the project or this Nieman Lab article. (2004)
- Short story published in Night Terrors magazine, issue No. 12 | locusmag.com/index/yr2002/t73.htm#A3502 (Dec. 2002)
Volunteering
- Ashokra Farm (Albuquerque) | @ashokra | Labor on local farm | April 2026
- Ronald E. McNair Scholars Program & Research Opportunity Program at the University of New Mexico | UNM website | Moderator and time keeper for student research presentations | September 2025
- Chispas Farm (Albuquerque) | chispasfarm.com | Labor on a local farm | June – July 2025
- VIDA: Volunteers for Immigrants in Detention – Albuquerque | abqvida.org | Assist with reviewing and organizing written testimonials from detainees in New Mexico | June – July 2025
- Emergency room assistant at Mount Sinai Beth Israel Hospital in New York City | mountsinai.org/locations/msbi | Provide basic help as requested by hospital staff and patients | April 2013 – April 2014
- Conversational English Instructor with Chinatown Manpower Project in New York City | cmpny.org | August-September 2010